authorofurtaliismanicwords
2 min readAug 19, 2020

“Dream 11 - a company with single digit Chineese investment”

With an average of Rs. 234cr/year , Dream 11 wins the bid for the sponsorship of IPL is the hottest buzz we know at the current period

Do you know , which big shots It overtook to win the bid?

The Tata’s , Patanjali , Unacademy, Byju’s had a strong bid to sponsor this IPL.

Sources say that “The Tata’s” had the utmost chance of winning the bid , but some of the bid outcomes didn’t come to it’s expectations.

Most of us would have never had in mind that Dream 11 a freemium sports fantasy digital company would win over this bid.

So is it just the success we see ? What work would have they done to reach this heigh?

Started in 2008 by Harsh Jain & Bhavit sheth the company had been the first to get listed in the unicorn startups and it didn’t stop there , it became on of the founders of the “Indian federation of sports Gaming”(IFSG) .

How important is to know these facts ?

It’s important enough to know the fact it has won the bid over all the fortune companies in India in this Covid period.

With our beloved Captain MS Dhoni as the brand ambassador of the fantasy sports company had leveraged it’s boom to the next level.

What did they have to do with our captain in this freemimum sports company?

Let’s date back to IPL 2018 , #DimaagSeDhoni Campaign made a big reach for the startup and attracted many customers .

Here’s an important insight of the Marketing Campaign

With most of the people in India indulged with sports interests and that too cricket, and the thoughts of people shaping them as experts when it comes to cricket , dream 11 made this into an opportunity and made people drive the company’s way , and the rest is history .

And as you all must know Dream 11 is not only for cricket but for sports including kabbadi , football, hockey, basketball etc.,

Let’s start fantasizing something like what if Dream 11 gets to sponsor the FIFA games in the future??

Well , who expected dream 11 to win a bid of 222cr for IPL 2020 ,where vivo was bidding 441cr/year , anything might be possible in the future , say FIFA .

But for now let us enjoy this IPL 2020 , with our beloved Captain MS Dhoni Roaring in the field 💥🔥.

So let’s #whistlepoduforcsk and wait to watch CSK lift the Cup in Mahi’s Way and wait to watch what Dream 11 is up for next.